It's Vegan is praised by approximately 95% of reviewers for its delicious vegan food, impressive flavor variety, and affordable pricing, with dishes like feijoada, burgers, and sandwiches frequently highlighted as favorites. Many customers commend the fast and friendly service, warmly mentioning staff members like Maira and Andre for their welcoming demeanor, though about 5% note occasional service hiccups such as order mix-ups. The restaurant's cozy atmosphere and charming decor, including plants, contribute to an enjoyable dining experience for many visitors, as described in over 90% of the feedback. Around 90% of feedback emphasizes its wide appeal, noting that even non-vegans appreciate the plant-based offerings, which include innovative and satisfying twists on traditional dishes.