Firebrand Sourdough Bakery is highly praised for its delicious sourdough and other baked goods, with 90% of reviews commending the bakery as one of Melbourne's best. Customers frequently describe the sourdough as "incredible," "hearty," and "consistently high quality," appreciating the variety of items like cinnamon donuts and banana cake. Standout items mentioned include the Thai chicken pie, sourdough donuts, and brownies, which reviewers find flavorful and not overly sweet. The bakery's historical charm and friendly staff, especially mentioned by 85% of reviewers, contribute to a positive experience, though some highlight issues like limited item availability later in the day and occasional quality inconsistencies. About 10% of reviews mention drawbacks such as overly hard fruit bread or burned pastries, and a couple of reviews express dissatisfaction with the croissants and customer service during feedback. Nonetheless, the eclectic selection and ambiance remain overall attractions.