Urb&Cakes is highly regarded for its outstanding customer service and exceptional cake quality, with 97% of reviewers leaving 5-star ratings. Approximately 95% of reviews commend Oliver for his professionalism, responsiveness, and ability to meet customer requests with personalized, creative designs that exceed expectations. The cakes are often described as "delicious," "beautiful," and "meticulously crafted," with customers frequently highlighting unique flavors such as Nutella buttercream and vanilla Bourbon. A single negative review, constituting about 3% of feedback, criticizes a wedding cake's flavor and texture, citing an unpleasant taste and dryness, indicating an isolated but impactful incident. The establishment's ability to transform customer visions into reality with professional execution and timely delivery is a consistent theme across most reviews. Oliver’s attentive, personalized service makes the cake purchasing experience memorable, fostering repeat business and strong recommendations.