About 80% of reviewers describe Rollin Smoke BBQ as serving outstanding barbecue, especially praising the brisket, ribs, pulled pork, sausage, and creative sides like mac & cheese and creamed corn, calling the meats "melt-in-your-mouth" and "full of smoke flavor." Signature items such as barbacoa tacos (Sundays only) and burnt ends also receive high marks for flavor and quality, and desserts like banana pudding and smoked apple pie are noted as standouts by 10% of visitors. The atmosphere is consistently viewed as casual and lively, with plentiful indoor/outdoor seating, big screens, and a "Sunday fun day vibe," but about 15% mention excessively loud music or confusing ordering processes as a drawback. Staff is generally described as friendly and helpful, though about 10% report slow service, long waits, or occasional miscommunication, and around 7% cite issues with food temperature, freshness, or accuracy of their order. A handful of reviews (under 5%) mention inconsistent experiences—complaining of cold or dry food, over-salted items, unwelcoming policies toward children on weekends, or encountering rude staff—but these are outweighed by positive experiences and prompt owner responses/refunds.