Banho Urbano is described by about 95% of reviewers as an oasis or refuge in São Paulo, praised for relaxation, cleanliness, a cozy atmosphere, and outstanding massages; "amei" and "recomendo" are frequently used terms. Most guests highlight the friendly, attentive staff and inclusive, respectful community, noting the environment as safe for individuals and families, with two saunas (dry and steam), a cold plunge, massage facilities, and good hygiene standards. Multiple reviews appreciate the authenticity of the non-sexualized, wellness-oriented sauna experience, calling it unique and essential for physical and mental well-being. About 5% of reviews are negative, citing severe issues like unprofessional, aggressive behavior by the owner, lack of organization, and missing promised amenities. Across the board, visitors view pricing as fair and feel genuinely welcome and renewed after their visit, though an isolated experience warns of poor conflict management.