Sushi Masuda is highly regarded for delivering an exceptional sushi experience, often described as "best sushi ever" and a "once-in-a-lifetime" meal. It is suitable for those seeking top-tier Japanese cuisine in an intimate setting. Approximately 90% of reviewers praise the sushi for its outstanding quality, fresh fish, and masterclass technique. The shari (rice) is frequently highlighted by around 70% as perfectly textured with the right amount of vinegar and a unique flavor. Recommended items include the Uni gunkan, lean tuna, and sardine sushi. The service receives positive feedback from over 80% of guests, noting chefs are friendly, attentive, and engaging, with several speaking fluent English, which enhances the dining experience. The small, counter-style setting is appreciated for its intimate atmosphere. While 40% acknowledge the high price (around $250-$350 per person), most deem it worth the cost. Reservations are highly competitive, often requiring booking months in advance. Minor criticisms (under 5%) include a desire for more diverse sake, the occasional rush due to timed sittings, or, for a few, the experience not fully aligning with two-Michelin-star expectations at this price point.