OGURU Sushi & Bar - Itaim is known for its all-you-can-eat Japanese dining experience. It caters to those seeking a luxury rodízio with a wide variety of sushi and a lively bar atmosphere. The sushi is a central point of discussion, with approximately 70% of reviews describing it as "insane," "amazing," or "the best in S\u00e3o Paulo," especially considering the AYCE format. Popular recommendations include Tuna and foie gras sushi, Jou de Corona, and carpaccios. However, about 15% of reviewers found the sushi quality to be "awful" or "unfresh," with criticisms on rice texture and flavor. Service receives mixed feedback. Around 60% praise it as "amazing," "fast," and "attentive," with staff often noted for being accommodating. Conversely, about 25% report significant issues, including "horrible customer service," slow food delivery, and "awful management" regarding waitlist handling, leading to long waits or missed tables. The pricing is considered "steep" or "expensive" by about 30% of patrons, though many feel the "distinguished" AYCE menu justifies the cost. Ambiance is generally positive (60%), described as "nice" and having a "great vibe," yet 20% mention the venue being "too dark" in certain areas.